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Professional Selling: A Relationship Approach
This new edition continues in the strengths of previous editions. The text explains what it is like to function as a professional salesperson in different types of selling situations. The core text provides a logical presentation of the "nuts and bolts" of the sales process. Students will discover an easy-to-read and an example-oriented writing style.
298 pages, Hardcover
First published December 1, 1990
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