Secrets of Lateral Thinking: 101 Ideas for Thinking Creatively

by Rob Eastaway

Break out of your mental rut and expand your creative thinking with this guide to thinking outside the box. Our minds crave stimulation, excitement and adventure. Our minds want to wander, dream and stretch out. But, as creatures of habit we tend to gravitate toward familiar patterns and regimented routines. And while this helps us get through the day to day business of living our lives, it also stifles our creativity and gets in the way of letting us achieve our true goals and aspirations. Secrets of Lateral Thinking helps us to rekindle that creative spark so we can break out of the box and live the creative, stimulating lives we really desire. These 101 techniques will help you discover creative new styles of thinking and novel approaches to problem solving, opening you up to new possibilities in every aspect of your life. Choose from a wide repertoire of mind-expanding creative thinking strategies for home, work, and leisure. Discover the value of following your intuition and thinking laterally, and get yourself out of that creative rut. Featuring fun puzzles, insightful strategies and stimulating problems to help jump-start your creative processes, Secrets of Lateral Thinking is your entertaining pocket guide to expanding your mental horizons.

144 pages, Paperback

Published November 29, 2016

About the author

Robert Eastaway is an author who is active in the popularisation of mathematics. He is a former pupil of The King's School, Chester, England and has a degree in Engineering and Management Science from the University of Cambridge. He was President of the UK Mathematical Association for 2007/2008. Eastaway is a keen cricket player and was one of the originators of the International Rankings of Cricketers. He is also a former puzzle-writer for the New Scientist magazine and he has been involved in live mathematics shows on Virgin Radio (now Absolute Radio). He is the Director of Maths Inspiration, a national programme of maths lectures for teenagers which involves some of the UK’s leading maths speakers such as Simon Singh and Colin Wright.

Robert Eastaway's titles appear under the name "Rob Eastaway" in the UK and some other countries.

Reviews

[Katya · Rating 4 out of 5]

a good starter book for people who think they are not creative.

[William Schram · Rating 3 out of 5]

This extremely short book contains ideas to kickstart your creativity. It is a simple coffee table book and I probably won't read it again, but there are several good pieces of advice in this book. Many of them I have heard of before. It also contains some puzzles that are meant to open your mind or help you think outside the box.

I probably shouldn't have bought this book. I really need to cut down on my impulsive nature.