CB [with CB Online 1-Term Access Code]

by Barry J. Babin, Eric G. Harris

Learn your Consumer Behavior course YOUR Way with CB! CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, CB Online allows easy exploration of CB anywhere, anytime - including on your device! Collect your notes and create StudyBits(TM) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

400 pages, Paperback

First published July 29, 2008

About the author

Barry Babin has authored over 70 research publications in some of the most prestigious periodicals, including the JOURNAL OF MARKETING, the JOURNAL OF CONSUMER RESEARCH, the JOURNAL OF BUSINESS RESEARCH, the JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. He has won numerous honors for his research, including the University of Southern Mississippi's Louis K. Brandt Faculty Research Award (on three occasions), the 1996 Society for Marketing Advances Steven J. Shaw Award, and the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research. Dr. Babin is the president of the Academy of Marketing Sciences and the former president of the Society of Marketing Advances. He is the head of the Department of Marketing & Analysis at Louisiana Tech. He also is the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Dr. Babin has coauthored four textbooks to date: Wiley's ESSENTIALS OF BUSINESS RESEARCH; Prentice Hall's MULTIVARIATE DATA ANALYSIS, 6e; and Thomson's revision of Zikmund's MARKETING RESEARCH titles.

Reviews

[Brittany · Rating 4 out of 5]

This book was probably one of the easiest books that I had to read for class. I would recommend this book to anyone who was planning on using it for a future class. The class itself isn't too hard but this book makes it that much easier.

[Jesse VanDeWalker · Rating 4 out of 5]

An engaging, interesting text about Consumer Behavior.