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Bluffer's Guide to ...
The Bluffer's Guide To Marketing
Perceived demand
In lay terms the marketing concept means that you stand a better chance of flogging something if you understand whether and why someone wants it in the first place.
Presentation
The whole area of successful presentation is bluff. Expensive courses on presentation put it slightly differently, but that's what they mean.
Decentralization
As young marketing trainees discover—life is not pure Kostler and there are many companies where marketing is neither the center of the universe nor the center of the “organizational wheel.” In fact there are many companies where the motorcycle couriers are more “integrated” than the marketing department.
Marketing plans
Just as all politicians have to face election from time to time, marketeers have to get through marketing plans. In fact these activities are very similar—both involve rehashing the past and over-promising the future.
In lay terms the marketing concept means that you stand a better chance of flogging something if you understand whether and why someone wants it in the first place.
Presentation
The whole area of successful presentation is bluff. Expensive courses on presentation put it slightly differently, but that's what they mean.
Decentralization
As young marketing trainees discover—life is not pure Kostler and there are many companies where marketing is neither the center of the universe nor the center of the “organizational wheel.” In fact there are many companies where the motorcycle couriers are more “integrated” than the marketing department.
Marketing plans
Just as all politicians have to face election from time to time, marketeers have to get through marketing plans. In fact these activities are very similar—both involve rehashing the past and over-promising the future.
64 pages, Paperback
First published September 26, 1999
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Displaying 1 - 1 of 1 review
July 25, 2011
I find that these books either allow you to enter a conversation upon the subject in question without appearing totally ignorant or are really funny. This one falls short of both targets by some way.
Displaying 1 - 1 of 1 review