Colour is one of the most complex elements of design and it is also what people respond to first on an emotional level, whether they are surveying a restaurant interior or browsing an online catalogue. An in-depth understanding of colour is one of the most important and useful assets available to a visual professional. Working successfully with colour in a global community involves understanding colour theory and psychology, as well as geographical and historical reference. This information is covered thoroughly, with clear and precise explanations and examples. The Professional's Guide is comprehensive, offering informative techniques, examples, inspiration and, above all, exemplary solutions to fit the designer's every need, whatever their discipline. Beautifully illustrated with over 300 colour images, this guide removes the grey areas from the full colour world of contemporary design, providing designers from all disciplines with everything they need to become true, confident colourists.
Why the sky is blue? What makes us prefer one color and dislike another? Why do we call despondency the blues? Why we tend to dress girls in pink and boys in blue?
Color is a dynamic force that influence our everyday experiences in many ways whether appreciating a piece of art or buying a new kitchen appliance, our response to color plays a significant role in daily life and is the result of a combination of theoretical, cultural, and personal experiences that we have accumulated over a lifetime.
In this book which consists of 256 pages, the writer will take you through a bright journey of color in nature, photography, design, film, animation, branding and identity, it's psychological and cultural context, and finally its history in painting.