For four reporters (Huffaker, Mercer, Phenix, and Wise) at CBS affiliate KRLD-TV in Dallas on November 22, 1963, there was not a dress rehearsal for what they had to do in the aftermath of the assassination of President John F. Kennedy. They provided the first continuous feed of an unfolding tragedy to millions of people around the world. From the initial shots to the shocking shooting of Lee Harvey Oswald by Jack Ruby, the CBS reporters were responsible for keeping the news live and informative, under the microscope of one of the harshest moments in America's history.
William A. Mercer was an American sportscaster, educator and author who, a native of Muskogee, Oklahoma, was inducted into the Texas Radio Hall of Fame in 2002. He was best known for covering shows for the Dallas-based professional wrestling promotion World Class Championship Wrestling (WCCW), as well as local Dallas-Forth Worth area sports broadcasts. He would also provide notable coverage of the John F. Kennedy assassination.