What do you think?
Rate this book
Perception: Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact
Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best.
And that’s why Perception is so important.
With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the career ladder, or simply working to achieve greater success in relationships and improve your personal life.
Perception is a book about how to do marketing right for small businesses and solo-entrepreneurs by focusing on what makes you stand out. Rather than pushing business owners to spend more money on brochures or advertising or marketing campaigns, Perception will teach you how your prospects think and make buying decisions. You must master how customers and prospects perceive you and your business because it doesn’t matter how many flyers you print or how much you spend on ads if your message doesn't fit. If the perception you are generating doesn’t resonate with your prospects and reflect the true value you offer, no one will buy from you (and you'll waste a lot of money on advertising that doesn't work).
The approach we take is first and foremost to get crystal clear on how you want to be perceived by your ideal customers and prospects. You sure don’t want your competitors or anyone else to be defining how you are perceived (anyone remember the Pepsi-Coca Cola challenge?). And, even worse, you don’t want your prospects to have no perception of you at all!
Perception teaches you to take to define and then create the perception of you or your business that will lead you to the lasting success you desire.
Perception is for small business owners and entrepreneurs who want to grow quickly by creating a clear, authentic message and brand strategy. You can even use these strategies for influencing perception to improve your personal life and relationships.
You'll also learn how you can alter your “internal perception” (how you view yourself) as well as your “external perception” (how others view you) to completely change the trajectory of your life. By harnessing the power of perception, you can gradually change your own what type of person you are, who you hang out with, and what goals suddenly appear within your reach.
If you have big goals in life or in business, you won't be able to accomplish them all by yourself. Perception shows you how to create a message and brand that will attract the right team members, employees and customers who will share your values and help make your dreams come true.
More About The Book
In Perception, authors Franziska and Christo combine their wacky sense of adventure and penchant for story-telling with their common-sense approach and stellar track record at growing businesses. Not only have the authors expanded their own marketing company, Basic Bananas, from a small two-person affair to a successful global business (receiving numerous awards for their entrepreneurship and innovation along the way), they have also helped hundreds of small business owners increase their sales and grow their businesses (while managing to have a lot of fun!)
So don’t delay! If you have ever wished that people would only realize how great your product is, or recognize how good you are at the service you provide, or understand what an amazing person you really are… this book is your key.
And that’s why Perception is so important.
With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the career ladder, or simply working to achieve greater success in relationships and improve your personal life.
Perception is a book about how to do marketing right for small businesses and solo-entrepreneurs by focusing on what makes you stand out. Rather than pushing business owners to spend more money on brochures or advertising or marketing campaigns, Perception will teach you how your prospects think and make buying decisions. You must master how customers and prospects perceive you and your business because it doesn’t matter how many flyers you print or how much you spend on ads if your message doesn't fit. If the perception you are generating doesn’t resonate with your prospects and reflect the true value you offer, no one will buy from you (and you'll waste a lot of money on advertising that doesn't work).
The approach we take is first and foremost to get crystal clear on how you want to be perceived by your ideal customers and prospects. You sure don’t want your competitors or anyone else to be defining how you are perceived (anyone remember the Pepsi-Coca Cola challenge?). And, even worse, you don’t want your prospects to have no perception of you at all!
Perception teaches you to take to define and then create the perception of you or your business that will lead you to the lasting success you desire.
Perception is for small business owners and entrepreneurs who want to grow quickly by creating a clear, authentic message and brand strategy. You can even use these strategies for influencing perception to improve your personal life and relationships.
You'll also learn how you can alter your “internal perception” (how you view yourself) as well as your “external perception” (how others view you) to completely change the trajectory of your life. By harnessing the power of perception, you can gradually change your own what type of person you are, who you hang out with, and what goals suddenly appear within your reach.
If you have big goals in life or in business, you won't be able to accomplish them all by yourself. Perception shows you how to create a message and brand that will attract the right team members, employees and customers who will share your values and help make your dreams come true.
More About The Book
In Perception, authors Franziska and Christo combine their wacky sense of adventure and penchant for story-telling with their common-sense approach and stellar track record at growing businesses. Not only have the authors expanded their own marketing company, Basic Bananas, from a small two-person affair to a successful global business (receiving numerous awards for their entrepreneurship and innovation along the way), they have also helped hundreds of small business owners increase their sales and grow their businesses (while managing to have a lot of fun!)
So don’t delay! If you have ever wished that people would only realize how great your product is, or recognize how good you are at the service you provide, or understand what an amazing person you really are… this book is your key.
204 pages, Kindle Edition
First published July 16, 201
17 people are currently reading
49 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 17 of 17 reviews
September 14, 2016
Awful drivel - save yourself.
Clearly the praise-filled reviews are posted by friends of the authors or perhaps the authors themselves, based on the similar styles between reviews and these authors' marketing material.
As a marketing major, I was floored by the misinformation and lack of knowledge this book puts forth. I was also disappointed in the lack of formatting and terrible editing found in this book. Very unprofessional.
The very epitome of what gives indie authors a bad name.
Skip this one.
Clearly the praise-filled reviews are posted by friends of the authors or perhaps the authors themselves, based on the similar styles between reviews and these authors' marketing material.
As a marketing major, I was floored by the misinformation and lack of knowledge this book puts forth. I was also disappointed in the lack of formatting and terrible editing found in this book. Very unprofessional.
The very epitome of what gives indie authors a bad name.
Skip this one.
October 4, 2017
I absolutely loved this book!
I am studying and working full time so I rarely get the opportunity to read a non-textbook book. I am so glad I found the time to read this book! It was very easy to read, with the structure and language engaging and almost like chatting with friends. So well written and full of amazing advice!
After finishing the book, I have given it to my 16 year old son to read, as he is attempting to secure his first job and I feel the messages in this book are appropriate for someone starting their professional journey, through to someone who has been in the workforce for many years.
Do yourself a favour and read this book. It will change the way you see yourself and allow you to control the way others see you.
I am studying and working full time so I rarely get the opportunity to read a non-textbook book. I am so glad I found the time to read this book! It was very easy to read, with the structure and language engaging and almost like chatting with friends. So well written and full of amazing advice!
After finishing the book, I have given it to my 16 year old son to read, as he is attempting to secure his first job and I feel the messages in this book are appropriate for someone starting their professional journey, through to someone who has been in the workforce for many years.
Do yourself a favour and read this book. It will change the way you see yourself and allow you to control the way others see you.
July 20, 2017
Hmm. For a self-help book, I found this one confusion. The author lets you know he’s going to use stories to solidify points. This is a common format. What isn’t common is when you have multiple stories for each point that winds up diluting the issue at hand or just plain makes it disappear. That folks, is counter-productive.
I was also rather shocked when the author came right out and said, to paraphrase, if you’re a conservative we don’t want your business. Seriously? Show me another self-help book form Carnegie. Ziegler or Robbins that tells a particular audience to “go away.” Yeah, haven’t seen that one.
Needless to say, I found no relevance in this free work.
Two Stars
I was also rather shocked when the author came right out and said, to paraphrase, if you’re a conservative we don’t want your business. Seriously? Show me another self-help book form Carnegie. Ziegler or Robbins that tells a particular audience to “go away.” Yeah, haven’t seen that one.
Needless to say, I found no relevance in this free work.
Two Stars
February 15, 2020
Easy to read and to the point
When it comes to your business or you as your own brand, perception is everything to how the world views and perceived you. What I really like about this book is that it seems to have only skimmed on surface of the matter. I’m sure that there are psychological aspects regarding this topic, which would make for interesting discussions.
When it comes to your business or you as your own brand, perception is everything to how the world views and perceived you. What I really like about this book is that it seems to have only skimmed on surface of the matter. I’m sure that there are psychological aspects regarding this topic, which would make for interesting discussions.
August 2, 2021
Good book
December 30, 2022
An easy 'tutorial-like- book with simple examples of real-life approaches. A bit prescriptive and simplistic however a decent enough attempt to convey ideas around perception in the business world.
February 22, 2024
Stories weren't good enough, and the insights you get are quite basic.
I see newcomers to starting a shop of sorts, would find it interesting and entertaining.
I see newcomers to starting a shop of sorts, would find it interesting and entertaining.
December 27, 2016
When marketing a product, even if YOU are that product, it’s important to offer value; being the best is important. But, in today’s world, it’s not enough to just be the best; you must be perceived to be the best.
Perception: Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact by Franziska Iseli and Christo Hall walks you through the steps to create the desired perception of your brand and then how to take that perception to the level of acceptance in the marketplace.
Each chapter of this book starts with a story of an entrepreneur facing a dilemma, and how that dilemma was solved. The story is then followed by no nonsense guidance on the issue at hand. This brief book walks the reader through the task of self-understanding, the first step in creating the desired perception, and then the steps to creating and promoting that perception with the end goal of making yourself, or your product, ‘talkaboutable’ (one of the many made up words the authors use to drive their points home.
Regardless of the nature of your enterprise, this book offers practical advice, in straight forward, out of the box, language that can be applied immediately.
I received a free copy of this book.
Perception: Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact by Franziska Iseli and Christo Hall walks you through the steps to create the desired perception of your brand and then how to take that perception to the level of acceptance in the marketplace.
Each chapter of this book starts with a story of an entrepreneur facing a dilemma, and how that dilemma was solved. The story is then followed by no nonsense guidance on the issue at hand. This brief book walks the reader through the task of self-understanding, the first step in creating the desired perception, and then the steps to creating and promoting that perception with the end goal of making yourself, or your product, ‘talkaboutable’ (one of the many made up words the authors use to drive their points home.
Regardless of the nature of your enterprise, this book offers practical advice, in straight forward, out of the box, language that can be applied immediately.
I received a free copy of this book.
October 12, 2016
Perception is a must read for small businesses that are new startups, having trouble finding their feet, or for those small businesses that need to reinvent themselves or actually get their brand out there! Perception grasps that businesses aren't just about selling, they're about knowing how your customer thinks, acts and then buys. Perception will change your perception on how to showcase your business as a brand, not just a store/website, it will change or verify your perception on who you are as a brand and who your avatar or customer is, and it will change your perception on how to engage with these customers. In between the great business advice, information and excellent to-do list you'll enjoy getting to know the funny personalities of the two authors. Don't forgot the sticky notes, highlighters, and pen everytime you open this book - you'll keep coming back to it and referring to it while you brand and market your business.
Warning! If you read this book you'll be jumping out of you armchair wanting to also book a ticket to see Basic Bananas in person and do a course/workshop with them.
Warning! If you read this book you'll be jumping out of you armchair wanting to also book a ticket to see Basic Bananas in person and do a course/workshop with them.
August 8, 2016
These guys have done it again! They have completely changed my view and the way I think about marketing with their fresh new way of thinking ( and humour!)
If you own a business or are just trying to succeed in any kind of project there's so many tips that will definitely help you. And it's an easy read, love the second story weaved in which is so entertaining.
In this over crowded marketing world Perception is everything! Also check out their podcasts - Basic Bananas and you'll start to get their vibe.
Thank you Fran & Christo - you've got my creative ( marketing) juices flowing - exciting times ahead for my business!
If you own a business or are just trying to succeed in any kind of project there's so many tips that will definitely help you. And it's an easy read, love the second story weaved in which is so entertaining.
In this over crowded marketing world Perception is everything! Also check out their podcasts - Basic Bananas and you'll start to get their vibe.
Thank you Fran & Christo - you've got my creative ( marketing) juices flowing - exciting times ahead for my business!
July 29, 2016
These guys know their stuff when it comes to marketing. Just soak up epiphany after epiphany as you read this. Not only great for business owners, but for those wanting to kick goals in their profession too.
January 20, 2020
It was a free kindle unlimited & seemed like a pretty easy read. The “storytelling” is diluted & loses its point in almost every chapter. There were a few interesting pieces of info though, very “corporate marketing” friendly.
July 24, 2016
A good and insightful read into branding!
July 26, 2016
Just another great book from the great people at Basic Bananas.
Worth reading and worth getting in touch with the authors.
Worth reading and worth getting in touch with the authors.
July 28, 2016
Check it out!
It is not only thought provoking it’s fun easy read.
It is not only thought provoking it’s fun easy read.
July 31, 2016
Great book, I read the first few pages to see what it was like but then I couldn't put it down. Thanks Franziska and Christo.
July 25, 2016
Love these guys' style, so easy to read about business when it's made interesting!
Displaying 1 - 17 of 17 reviews