Guerrilla Marketing For Dummies

by Jonathan Margolis, Patrick Garrigan, Jay Conrad Levinson (Foreword by)

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.

Genres: Business

351 pages, Paperback

First published October 1, 2008

About the author

Jonathan Margolis is a journalist for The Financial Times, The Guardian and The Sunday Times (UK). He has been a contributor to Time as well as several other online magazines. He has written several celebrity biographies including ones on John Cleese, Uri Geller and the orgasm.

Reviews

[R2 · Rating 3 out of 5]

A good reference tool

[Alejandra · Rating 3 out of 5]

A bit outdated, but still useful content. Required reading for MBA.

[David Roberts · Rating 3 out of 5]

The book I read to research this post was Guerrilla Marketing For Dummies which is a very good book which I bought from kindle. This book is a little out of date because there is no mention of doing marketing with web sites like Google + or Foursquare and there is quite a bit of marketing information on MySpace which is less popular than it was a few years ago. It does mention there is a MySpace music site at http://music.myspace.com which is for musicians. There is quite a bit of information on Facebook though.

Guerrilla marketing is about taking a small company which has a very limited advertising budget & making every dollar or pound count. It can be as simple as setting up a stand somewhere and paying a couple of people to give away free samples. It can also mean using local billboards and also you might hire some people to advertise your product and get some orders in a location like a shopping centre. Another good idea is promoting your products on Youtube in the form of amusing short films. One good example of Guerrilla marketing was someone who sold a product aimed at young people paid some students $24 each to advertise on their foreheads for a day. It got the product a lot of exposure in their local university. I think the main key to guerrilla marketing is be creative. Finally if you can work out things like the average age range and sex and other demographics of a typical customer it can help you correctly target your advertising.

[Edina · Rating 4 out of 5]

Well structured, offers plenty of information and it is easy to read.