Integrated Business Information Systems: A Holistic View of the Linked Business Process Chain ERP-SCM-CRM-BI-Big Data

by Klaus-Dieter Gronwald

Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data Analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions. The book explains that this requires business oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company. The course simulates the stepwise integration of the linked business process chain ERP-SCM-CRM-BI-Big Data of four competing groups of companies. The course participants become board members with full P&L responsibility for business units of one of four beer brewery groups managing supply chains from production to retailer.

223 pages, Hardcover

Published June 8, 2017

Reviews

[Gemma · Rating 3 out of 5]

It's supporting material for the workshop environment, not particularly for individual reading.
However, there are some interesting conceptual takeaways:
In my case, I really appreciate the vector space model in text mining. (Unfortunately, the book doesn't go too much in detail)
It also touched the paradigm shift in marketing analytics, from market shares (transaction marketing) to share of wallet (relationship marketing) perspective (in marketing campaign & loyalty management), in which customer lifecycle is new to me, I am wondering: 'in order to achieve the final loyalty sublime, are all previous phases like abandonment,revitalization and retention necessary?'