"Not everyone is a successful salesperson. It takes perseverance, tenacity and a unique ability to manage your attitude. Over the past 34 years in my career as a regional sales manager for one of the largest sign companies in the world, I have hired and trained literally thousands of individuals… Those who have made it within the sales industry have done so because of their never ending commitment to self-improvement. And after reading many, many books over the years to continually improve my own attitude, work habits and sales skills, finally there is a book which concisely captures the essence of these techniques. 'Mastering the Sales Process' is a must read for anyone wishing to improve upon their overall sales performance." - Brian Kornuth Regional Salesman and Sales Manager of 34 Years Denver, Colorado • 50 Pages • Full-Color • 8.5" x 11" Format • Understanding Personality Types • Distinguishing Methods of Communication • How to Ask Open-Ended Questions • 7 Keys to Effective Presentations • 10 Keys to Closing the Sale • How to Overcome Objections • Learning to Get Referrals • Creating a One-Minute Commercial • Working in Different Market Environments • Outside Sales Prospecting • Free Personality Chart • Bonus Sales Tracking Calendar