Influencing Public Attitudes: Strategies That Reduce the Media's Power

by James Lukaszewski

How well does your organization deal with “unplanned visibility”? Veteran practitioner James E. Lukaszewski offers a compendium of practical strategies to investigate and deal with the Theory of Mutual Inattention, the Six Myths of Communications, and the Five axioms of Influence. In Part II of this book, the reader identifies and analyzes key audiences, applying them to the Six Realities of Audience Behavior.

64 pages, Paperback

First published November 1, 1992

Reviews

[Joey · Rating 5 out of 5]

If yo'ure looking for a book that pretty much spells out public relations in a nutshell, this is it. It's a quick read and incredibly informative. I spent two years in graduate school but could have saved a lot of time and money reading this book.