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Author Signing Basics

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You might think that writing the book was the hard part. And, certainly, every author should be quite proud of that achievement. But without a marketing effort, many books then languish. They might be bought by a few family and friends, but they don't gain the traction to find a larger audience.

Author signings are a key.

There's just something about the in-person interaction between an author and a reader. Think of YOUR favorite authors. Think of how thrilling it would be to be able to talk with them and to get a hand-signed book directly from them. You'd probably go out and tell every person you knew about the encounter! This is the groundswell you want to create with your own books. It's not just about the person in front of you who buys your book. It's about all of their family and friends who they encourage to do the same. It's the snowball effect.

I've written over 200 books and have gone to countless book signings, conventions, festivals, fairs, and other book-related events over the years. I've been at massive festivals held in large convention centers. I've been to quiet libraries. I've been to conventions in hotels and festivals on grassy commons and everything in between. Each type of event has its own quirks and features. I help you through them all.

Whether your book is in the planning stages, has just been released, or has been out for years, there's something in here for you. Marketing is an ongoing process. There is always the potential to boost fans of your story and to build that mailing list.

Join me on the first step to reaching your dreams!

Half of all proceeds benefit local battered women's shelters.

108 pages, Kindle Edition

Published July 2, 2016

4 people are currently reading
5 people want to read

About the author

Lisa Shea

519 books469 followers
Lisa Shea is a fervent fan of honor, loyalty, and chivalry. She brings to life worlds where men and women stand shoulder to shoulder, steady in their desire to make the world a better place for all. Most of her profits are donated to support battered women's shelters.

Lisa's works are all cleanly written with no explicit intimacy and little language. They are suitable for teens and up.

Lisa has written a wide range of fiction stories. She has medieval romances, modern murder mystery novels, sci-fi adventures, Scottish regency time travel romances, dystopian stories, 1800s-era black-Indian novellas, and Blackstone Valley mysteries.

In short stories, there's a thirty-one part story-a-day mini mystery series set in Salem, Massachusetts through the month of October 2014. There's a time travel series, a Biblical-era series, a zoo mystery series, an art museum mystery series, a diner mystery series with an Asperger's heroine, a romantic proposal series, three sci-fi and two contemporary shorts.

On the non-fiction side, Lisa has written nearly 100 books. There are low carb books, relationship books, green living, journaling, ASP programming, sleep and dreams, wine, wedding and courtship traditions, Melville poetry, and history. There is also a collection of books on self-help topics like working from home, reducing stress, yoga, meditation, using Twitter, running an author signing, and conquering a fear of spiders.

Lisa also writes poetry.

Lisa has thousands of pages online to help aspiring authors learn how to develop time management, write that book, lay it out, and get it published. Visit LisaShea.com for all the details, and free to email with questions!

Namaste.

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Displaying 1 - 3 of 3 reviews
Profile Image for Nicky Testaforte.
Author 53 books1 follower
June 29, 2021
Excellent Tips

I downloaded this while I'm trying to get local libraries to start a book festival. Great tips for when I set up my own booth.
Profile Image for Audrey Rich.
Author 25 books813 followers
July 17, 2016
True to its name: the basics of planning and running a book signing.

The author begins with how to promote the signing, provides the important items to bring, and even how to behave during a signing, all which I liked. She covers the gamut from A to Z, including a brief section on sales tax and record keeping. The things I didn't like, but the author can easily fix were a couple of typos and some of the photos were sized weirdly.

As an unpublished author, I will definitely use this as a reference when planning my own book signing.

I received this free book for an honest review.
Profile Image for Loretta.
Author 16 books98 followers
July 5, 2016
I don't read many 'How to' books as most of them just seem to rehash the same old stuff or speak in such technical terms that I don't understand them. This, however, was a breath of fresh air, with loads of helpful ideas. I would recommend it.

Disclaimer: I was given a free copy of this book and have provided a fair and honest review.
Displaying 1 - 3 of 3 reviews

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