Unique: A Blueprint for Brand Strategy

by Valentin Nugmanov

Being UNIQUE is a universal answer to why consumers should choose your company, your product, your Why should they choose you?

A_Blueprint_for_Brand_Strategy is a primer on do-it-yourself brand strategy. Expanding on The_Brand_Strategy_Blueprint™, it offers a simple and practical step-by-step guide conceived to accompany the daily work of a brand strategist. The book is regularly updated.

106 pages, Kindle Edition

Published February 11, 2016

About the author

Valentin Nugmanov is a multilingual strategy consultant with an extensive international experience across five countries. He holds a doctorate in Management Science and a Specialist degree in Advertising from Moscow Polytechnic University, as well as several Master’s degrees. These include a Master’s in Urban Studies, funded by the EU’s Erasmus Mundus Scholarship, from the University of Genoa and the University of Seville, a Master’s in Innovation Management from Paris-Dauphine University and Mines ParisTech, and a Master’s in Sociology from the School of Advanced Studies in the Social Sciences and Moscow State University.