Carmen Leal has done a masterful job of compiling the most helpful and up-to-date information available on marketing your own book. This user-friendly encyclopedia of knowledge is filled with practical tips and valuable web site addresses that have been compiled from the top experts in the field of writing, promotion, media, marketing, and speaking.
First impression not very good: a lot of weird/nauseating God stuff in here (why?) and a case study of a self-published book winning due to professional design. This book itself has kind of a cheesy feel--not sure if it's self-published or not, but it feels like it. Either way, it should have taken its own advice on that score.
If actually reading it isn't better than a flip through, this one's on a short path to returning-unfinished.
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Ok, if you think your imaginary friend telling you to write a book means it will sell, this is the book for you. Otherwise, well... there does seem to be some valuable content, based on real experience, no less. That makes it kind of puzzling, because many of the pronouncements in here seem blindingly naive. Yet the style is often patronizing. What a mix. I've read some real crap lately, and none of it made me feel genuinely hateful like this book. Back it goes.