The Brand Glossary

by Jeff Swystun (Editor), Interbrand

Brand language is varied, misunderstood, and abused. With this glossary, Interbrand, the leading brand strategy and design consultancy, has set out to demystify, educate, inform, and entertain.

Recognizing that branding is increasingly accepted as a vital and valuable management function, Interbrand has produced a companion for business and marketing practitioners, branding professionals, executives, academics, and students.

Much more than a glossary, this is an invaluable companion for all those creating and managing brands. The comprehensive list of terms covers each subject in appropriate and manageable detail. It contains illustrations big and small, brand facts, and relevant quotes - all to help communicate the practice of branding. From the outset, the glossary was intended to be more than just a dusty reference book to be left on a shelf. In fact, the branding professionals who contributed to the glossary hope you wear it out by marking up the pages, highlighting key ideas, doodling to inspire a new creation, and scribbling ideas for that next great brand.

147 pages, Paperback

First published September 19, 2006

About the author

A Madison Avenue veteran, Jeff is a marketer, writer, and ghostwriter. He is an expert writer in nonfiction business and aspiring novelist. Jeff recently published, TV Dinners Unboxed: The Hot History of Frozen Meals, that is entertaining pop and food culture history. Why Marketing Works, topped the advertising and marketing categories on Amazon.

A prolific speaker, he has appeared at scores of conferences while global media outlets feature Jeff for his communications expertise. He is signed with Gotham Ghostwriters. Jeff welcomes writing projects and conversations about writing.

Jeff is quoted in several marketing books, over 100 publications including The Wall Street Journal, Newsweek, Advertising Age, and Rolling Stone. CNBC, Nightly Business Report, BNN, NBC, CNN, CTV, CBC and the BBC have featured Jeff.