Awakening your Business Brain: An iCadenza Guide to Launching your Music Career

by Jennifer Rosenfeld, Julia Torgovitskaya

Can you really be an artist and a businessperson at the same time? Aspiring musicians have been asking this for ages, but in a new world of interconnectivity, the answers are closer than ever before. Jennifer Rosenfeld and Julia Torgovitskaya, founders of iCadenza and Cadenza Artists, are here to share the lessons of their music career coaching business and talent agency with you and help you awaken your business brain. Artists receive a lot of misconceptions about the business side of that focusing too much on self-marketing is detrimental to your artistic growth, or that making sacrifices for a big contract is “selling out.” Along the way, musicians are taught that they can be an artist or a businessperson, but not both. Jennifer and Julia say that not only is it possible to be both, it’s essential for survival in today’s music world. Through career guidance and personal wisdom, Awakening Your Business Brain will show you how you can foster a successful music career without sacrificing your dedication to artistry. Jennifer and Julia demystify the music business in a compassionate and encouraging book that is a must-read for any aspiring musician.

138 pages, Paperback

Published December 29, 2015