The Marketing Plan Workbook

by James C. Makens

Here's a complete, step-by-step blueprint for building a superior marketing plan for your products or services. In these pages, you'll find ready-to-use forms, tables, and worksheets that cover every planning function, including competitive analysis, pricing strategy, sales promotion, advertising, budgeting, forecasting, and much more. Just supply the facts, and "The Marketing Plan Workbook" virtually writes a comprehensive, tailor-made marketing plan for you.

204 pages, Paperback

First published August 1, 1986

Reviews

[Lolita · Rating 3 out of 5]

Loses a star because it needs to be updated for the now not so "new economy". but I also love the format especially for someone not used to writing marketing plans. it walks you step by step through the analysis and content. It is a true Workbook" but please note that you will need to add information for e-marketing to your overall analysis and strategy.