Navigate 2 Premier Access for Essentials of Health Care Marketing: .

by Eric N. Berkowitz

Navigate 2 Premier Access for Essentials of Health Care Marketing, Fourth Edition is a digital-only Access Code that unlocks access to Interactive Learning Scenarios (LearnScapes) as well as a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting system. This Navigate 2 digital-only package for Essentials of Health Care Marketing, Fourth Edition offers the A complete eBook with interactive tools Interactive Virtual LearnScapes that engage the learner in real world scenarios and decision making A homework and testing Assessment center with prepopulated quizzes and examinations Dashboards with learner and educator views that reports actionable data Learn more about Navigate 2 at

525 pages, Paperback

Published August 30, 2016

About the author

Dr. Eric N. Berkowitz earned a B.A. from the University of Massachusetts in 1971, a M.B.A. from the University of Massachusetts in 1972 and a Ph.D. from the Ohio State University in 1976.

He is Professor of Marketing Emeritus at the School of Management, The University of Massachusetts at Amherst.