Media Monoliths: How Great Media Brands Thrive and Survive

by Mark Tungate

* The first book to provide an in-depth analysis of 20 of the world's most famous media brands

Genres: Journalism

280 pages, Hardcover

First published June 18, 2004

About the author

Mark Tungate is a British writer based in Paris, France. He is the author of Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara (2005, Second Edition 2008), Adland: A Global History of Advertising (2007) (listed among the best business books of 2007 by Library Journal) and Branded Male: Marketing to Men (2008), all published by Kogan Page. Tungate also collaborated with Renzo Rosso, the founder of clothing company Diesel S.p.A., on the book Fifty (Gestalten Verlag, 2006), about Rosso's life and the Diesel brand. The graphic design was by Barcelona-based creative collective Vasava.

Reviews

[Indhisa · Rating 4 out of 5]

the extensive analysis based on interviews and facts are great. simply reading what media falls in the book's category won't do justice. you should read it. the writing is easy to follow, so it's suitable for everybody interested in how big medias manage to survive. you don't have to be a media expert to understand this book. really, it's well written and well thought of