The Mobile Revolution: The Making of Mobile Services Worldwide

by Dan Steinbock, Richard Scase

The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.

304 pages, Paperback

First published January 1, 2005

Reviews

[David Erkale]

The Mobile Revolution is a boring book that mostly seems to be made up of statistics, data collection, and interviews. Occasionally, there's a picture or bite of info regarding mobile multimedia, but aside from that, this book isn't very enjoyable for the standard reader.