Mass Communication: Living in a Media World, Sixth Edition

by Ralph E. Hanson

Transform your students into smart, savvy consumers of the media.   Mass Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers. 

Genres: Textbooks, Read For School

488 pages, Paperback

First published February 1, 2004

Reviews

[Stevie · Rating 3 out of 5]

We video chatted with the author and I'm glad he agreed that the book is constantly being outdated due to our rapid intake of knowledge. I did appreciate how modern and somewhat inclusive it was.
I'm also interested to see how the content could change with such big changes have occurred in politics, big companies and net neutrality.

[Malika · Rating 5 out of 5]

Although I read less than a quarter of this book, the portion that I did read was interesting. Used it for my mass comm 101 class in college.