Bullock's Department Store

Images of America: California

by Devin T. Frick

From the store's beginnings in March 1907 until its closing on June 25, 1983, Bullock's was Los Angeles's store of choice. Throughout its 76 years of operation, Bullock's flagship department store became an icon, a commercial beacon in the vast city. The name Bullock's has engendered many memories in many people. For those loyal patrons who grew up, lived in, or visited the City of Angels, Bullock's was--and still is--a part of their lives. Bullock's was a rite of passage. From baby clothing to back-to-school gear, prom dresses to bridal gowns, Bullock's offered quality merchandise and exemplary customer service. The store's professional sales staff solidified its place in retail history. The staff knew you by name, and Bullock's was more than just a shopping destination. It was part of the community; it was your family and was always there for you.

130 pages, Hardcover

First published March 23, 2015

Reviews

[Gary · Rating 5 out of 5]

What a great history of Bullock's. Fantastic photos! Great details of the beginning of the store - as an offshoot of The Broadway into a powerhouse of elegant retailing.

[Michael S. Shopshire · Rating 1 out of 5]

Very expensive for the content, but a good keepsake to remember L.A. history

I was disappointed. It was not a very comprehensive history. I worked at the original Bullock's location in downtown L.A. and worked there on the last day until closing in 1983. I remember more interesting stories from people who worked there for their entire careers. The company also had more interesting history in its training materials. This was a short book, and mostly pictures that could be found on the Internet, and it had mistakes in the text. For example, the downtown store was built on the site of the old St. Vincent's College, but the college does not survive today as LMU, as the author claims. This book was poorly researched.