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Targetsmart!: Database Marketing for the Small Business
Learn how a small business can turn its customer database into a powerful asset. Benefit from the fundamentals of database marketing and start applying the concepts to your small businesses today. Easy to read, fun, and graphically
* How to by-pass mass media and reach only those people most likely to visit your retail or service business
* How to build long-term relationships with customers by marketing to them as individuals
* How to add information to your database and enhance your understanding of customer's lifestyles, interests, and buying habits
* How to efficiently tailor different messages to different customers and increase sales
In Chapter 12: learn how Grassfields, a men's clothing store, takes advantage of database marketing and increases store profits by 7.2% in one year.
* How to by-pass mass media and reach only those people most likely to visit your retail or service business
* How to build long-term relationships with customers by marketing to them as individuals
* How to add information to your database and enhance your understanding of customer's lifestyles, interests, and buying habits
* How to efficiently tailor different messages to different customers and increase sales
In Chapter 12: learn how Grassfields, a men's clothing store, takes advantage of database marketing and increases store profits by 7.2% in one year.
181 pages, Paperback
First published November 1, 1996
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