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Authentic Creativity: How to Make the Most of Your Creative Intent, Strategy and Perspective
Authentic Creativity - How to Make the Most of Your Creative Intent, Strategy and Perspective (Cheryl Bezuidenhout), is about unlocking your true potential as a visual artist. It is for creative individuals who seek to balance the challenges of intentions, actions and perceptions every day in their creative world. The book is a guide to discovering untapped creative potential by learning to overcome artistic challenges, solve creative and professional dilemmas and grow into your own Authentic Creativity. Filled with suggestions, exercises, advice and observations, Authentic Creativity will get you started on a path to understanding your creative Intent, Strategy and Perspective today.
The creative process relies on three fundamentals that underpin our decision-making: intent, strategy, and perspective. Keeping these three fundamentals in sync with each other is a requirement for living a fulfilled life as an authentic, creative individual. The harmony of the three is a constant exercise in balancing and rebalancing our intentions, our actions, and our perceptions. With conscious effort and self-awareness, we can break free of the stifling effects of an ordinary life filled with mundane challenges that leave us creatively stumped and drained.
This book can show you how to better equip yourself for an authentic, creative lifestyle, both personally and professionally. It is full of questions to ask yourself, perspectives on what drives our creativity as well as what prevents us from tapping into it. It also reveals how we can benefit from our creativity's great potential. Read about the challenges creativity itself can present, coping with difficult decision processes, and see insights on action/follow through on projects and assignments.
Authentic Creativity is written from the point of view of the author, a seasoned visual artist with over 25 years as a graphic designer, artist and photographer. The insights and experiences in the book are Cheryl's own and are offered as a way for us all to see what we can discover about our own creativity through self-awareness and the practice of Authentic Creativity.
The creative process relies on three fundamentals that underpin our decision-making: intent, strategy, and perspective. Keeping these three fundamentals in sync with each other is a requirement for living a fulfilled life as an authentic, creative individual. The harmony of the three is a constant exercise in balancing and rebalancing our intentions, our actions, and our perceptions. With conscious effort and self-awareness, we can break free of the stifling effects of an ordinary life filled with mundane challenges that leave us creatively stumped and drained.
This book can show you how to better equip yourself for an authentic, creative lifestyle, both personally and professionally. It is full of questions to ask yourself, perspectives on what drives our creativity as well as what prevents us from tapping into it. It also reveals how we can benefit from our creativity's great potential. Read about the challenges creativity itself can present, coping with difficult decision processes, and see insights on action/follow through on projects and assignments.
Authentic Creativity is written from the point of view of the author, a seasoned visual artist with over 25 years as a graphic designer, artist and photographer. The insights and experiences in the book are Cheryl's own and are offered as a way for us all to see what we can discover about our own creativity through self-awareness and the practice of Authentic Creativity.
258 pages, Paperback
Published April 15, 2016
4 people want to read
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Displaying 1 - 2 of 2 reviews
June 27, 2019
This book was an interesting perspective for me as a reader with a heavy business project background. I don't typically consider myself a creative type, even if I do have some creative skills.
I was curious about the difference in the approach between a book written by and for creatives, and the many business books & textbooks I've read in my life and in the process of getting my MBA. I was not disappointed!
There is such a unique approach that works well for creatives that is very different from how handling a client project is normally taught. Where a traditional approach might be to discuss analytics, this one talks about the spirit of the project. This talks about courage where it might normally be referred to as discipline. Where it talks perspective, motivation, and feeling... a typical book would talk about metrics, surveys, and consumer response.
Reading this approach is a fascinating insight, and one that I feel particularly excited to have been able to experience as someone who regularly hires creatives for projects. It's a great book to suggest for creative types to learn how to navigate the business world from their perspective.
I was curious about the difference in the approach between a book written by and for creatives, and the many business books & textbooks I've read in my life and in the process of getting my MBA. I was not disappointed!
There is such a unique approach that works well for creatives that is very different from how handling a client project is normally taught. Where a traditional approach might be to discuss analytics, this one talks about the spirit of the project. This talks about courage where it might normally be referred to as discipline. Where it talks perspective, motivation, and feeling... a typical book would talk about metrics, surveys, and consumer response.
Reading this approach is a fascinating insight, and one that I feel particularly excited to have been able to experience as someone who regularly hires creatives for projects. It's a great book to suggest for creative types to learn how to navigate the business world from their perspective.
August 25, 2016
A candid review of a free copy provided by the author.
The author provides a detailed and rigorous work that documents a successful process for her expressions of creativity. She focuses upon three aspects of her work flow: Intent, Strategy, and Perspective. These aspects assist in the author's refinement of her creative effort.
I must admit to being rather surprised by the content: I'd expected an exploration of creativity, of a process that combines insight, imagination, intuition, and influence to bring about a marvelous creation of the mind, not a documentation of an approach or work flow. I'd hoped to glean some understanding of what the author meant by "Authentic Creativity." In such expectation, the work disappointed me.
A well-written book that provides a detailed look into the author's creative process.
The author provides a detailed and rigorous work that documents a successful process for her expressions of creativity. She focuses upon three aspects of her work flow: Intent, Strategy, and Perspective. These aspects assist in the author's refinement of her creative effort.
I must admit to being rather surprised by the content: I'd expected an exploration of creativity, of a process that combines insight, imagination, intuition, and influence to bring about a marvelous creation of the mind, not a documentation of an approach or work flow. I'd hoped to glean some understanding of what the author meant by "Authentic Creativity." In such expectation, the work disappointed me.
A well-written book that provides a detailed look into the author's creative process.
Displaying 1 - 2 of 2 reviews