The Mobile Revolution: The Making of Mobile Services Worldwide

by Dan Steinbock

The Mobile Revolution is the first comprehensive account of the explosion of mobile services (rich voice, Internet, messaging, content). From multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea.
This book looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries. It shows how marketing innovation has been brought about by developments in mobile technologies. In the past, technology innovation drove the mobile business. Today, it is marketing innovation that drives the markets.
This unique account is supported by in-depth interviews with some 80 leading executives and trend setters, representing the world s leading mobile vendors (Ericsson, Motorola, Nokia, Qualcomm), operators (NTT DoCoMo, Orange, SK Telecom, Verizon Wireless, Vodafone), IT enablers (IBM, Intel, Microsoft, RealNetworks), publishers (New York Times, Wall Street Journal), media concerns (ABC, CNN, FOX, Nickelodeon, Yahoo) entertainment conglomerates (Sony, Time Warner, Universal, Walt Disney), record companies and music publishers (BMG, BMI, EMI, IFPI, Warner), ad agency networks (Carat Interactive, McCann-Ericsson, Ogilvy Interactive), as well as the world s most innovative mobile developers and many other major corporations and pioneering enterprises.

304 pages, Paperback

First published January 1, 2005

Reviews

[David Erkale · Rating 2 out of 5]

The Mobile Revolution is a boring book that mostly seems to be made up of statistics, data collection, and interviews. Occasionally, there's a picture or bite of info regarding mobile multimedia, but aside from that, this book isn't very enjoyable for the standard reader.