Guerrilla Marketing on the Internet: The Definitive Guide from the Father of Guerrilla Marketing

by Jay Conrad Levinson

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology

Genres: Business, Internet

238 pages, Paperback

First published June 29, 1995

Reviews

[Terry Drake · Rating 4 out of 5]

Really good book and has some excellent ideas! If you are starting a business or wanting to market a product, it would be very helpful and will get your mind thinking in this mode. It also sparks creativity in the person to make the ideas work or modify them, etc... I am just starting to use the ideas and will have to update my review, but believe I have been provided with some great knowledge.

It gave me insight into internet marketing and social media, which I had very little idea about. It also gave me a good overview of Guerrilla Marketing and related how to use it on the internet. I think it is very helpful, however, you do need to be creative and willing to "do"!

[Tami · Rating 5 out of 5]

Success in today’s global economy is a challenge. You can’t just hang your shingle and expect customers to know you exist and you can’t just hire someone to do an advertising campaign and expect customers to flock to your door. The world just doesn’t work that way anymore.

So what’s the alternative? A great website? Persuasive email copy? Newsletters? Social networking? Podcasting? YouTube videos? Yes, all of the above and so much more. Today’s entrepreneur has to make smart decisions and use all of the resources at his or her disposal in order to build up a successful business that withstands the test of time.

Guerrilla Marketing on the Internet is the guerrilla marketing book that every entrepreneur should read. Like all of the guerrilla marketing books, this book focuses on solid business practices such as knowing your customer and fulfilling their needs instead of just selling a product. With hundreds of ideas for low cost promotions this information will jumpstart any marketing program and place it on the track to success. So many opportunities exist on the Internet and this book makes it easy to take advantage of them. 

[Chris · Rating 2 out of 5]

This book didn't go into enough detail for me and while it was comprehensive in addressing a variety of topics, it just skimmed the surface.