The Quieted Voice: The Rise and Demise of Localism in American Radio

by Robert W. McChesney, Professor Robert L. HILLIARD, Michael C. Keith

How has American radio―once a grassroots, community-based medium―become a generic service that primarily benefits owners and shareholders and prohibits its listeners from receiving diversity of opinions, ideas, and entertainment through local programming? In The Quieted The Rise and Demise of Localism in American Radio, Robert L. Hilliard and Michael C. Keith blame the government’s continual deregulation of radio and the corporate obsession with the bottom line in the wake of the far-reaching and controversial Telecommunications Act of 1996. Fighting for greater democratization of the airwaves, Hilliard and Keith call for a return to localism to save radio from rampant media conglomeration and ever-narrowing music playlists―and to save Americans from corporate and government control of public information. The Quieted Voice details radio’s obligation to broadcast in the public’s interest. Hilliard and Keith trace the origins of the public trusteeship behind the medium and argue that local programming is essential to the fulfillment of this responsibility. From historical and critical perspectives, they examine the decline of community-centered programming and outline the efforts of media watchdog and special interest groups that have vigorously opposed the decline of democracy and diversity in American radio. They also evaluate the implications of continuing delocalization of the radio medium and survey the perspectives of leading media scholars and experts.

264 pages, Paperback

First published October 3, 2005

About the author

Robert Waterman McChesney was an American professor notable in the history and political economy of communications, and the role media play in democratic and capitalist societies. He was the Gutgsell Endowed Professor in the Department of Communication at the University of Illinois at Urbana–Champaign. He co-founded the Free Press, a national media reform organization. From 2002 to 2012, he hosted Media Matters, a weekly radio program every Sunday afternoon on WILL (AM), Illinois Public Media radio.