Entrepreneurship and Small Firms

by McGraw-Hill Education (Contributor)

'Entrepreneurship and Small Firms' is an innovative textbook which provides a comprehensive analysis of this essential aspect of the modern economy. A number of case studies are also included.

360 pages, Paperback

First published January 1, 2003

About the author

McGraw-Hill Education traces its history back to 1888 when James H. McGraw, co-founder of the company, purchased the American Journal of Railway Appliances. He continued to add further publications, eventually establishing The McGraw Publishing Company in 1899. His co-founder, John A. Hill, had also produced several technical and trade publications and in 1902 formed his own business, The Hill Publishing Company.

In 1909 both men agreed upon an alliance and combined the book departments of their publishing companies into The McGraw-Hill Book Company. John Hill served as President, with James McGraw as Vice-President. 1917 saw the merger of the remaining parts of each business into The McGraw-Hill Publishing Company, Inc.

Reviews

[max momot · Rating 3 out of 5]

Половину книги пролистал. Книга о малом бизнесе через призму исследований и данных, с большим количеством отличных ссылок, в некоторых частях идет детальный разбор существующих моделей и их анализ.