Marketing: Marketing in the 21st Century, Ninth Edition

by Joel R. Evans, Barry Berman

Instructor Required Material This COMPLETE textbook includes not only the paperback copy textbook new, but also contains the Online Study Guide Edtion. This is a complete interactive study guide with quizing functionality that reports to the instructor. This text also has animated figures and graphs that bring the print graphic to life for deeper understanding. The complete text is available word for word online as well, so you do not have to bring the print copy to class or with you as you travel. We sell our products to students at a 25% discount for the NEW and complete textbook package. What do students say about the Atomic Dog Online Study Guide? Survey Results 80% of students found that the end-of chapter quizzes helped them review and prepare for exams. Among students using the Online Study Guide Edition, 72% found that interactive figures (animations, video, audio) made concept easier to understand than images or text. Among students using the Online Study Guide Edition, 82% found that studying with the online text improved their overall learning experience.

627 pages, Paperback

First published November 30, 2001

Reviews

[Lubna Ahmed]

just want to read