‘120 Ways To Achieve Your Purpose With LinkedIn: Tried And True Tips And Techniques’ is for:
defining and achieving your purpose managing your LinkedIn Profile, Company Page and Group exploring LinkedIn features including Newsfeed, Pulse, Apps job search, career development, business and social enterprise measuring and improving your performance, statistics, backups solving issues, taking action and achieving results It includes information for:
students, job seekers and career changers freelancers, entrepreneurs and business owners advisers, consultants and thought leaders community groups and professional associations schools, colleges and universities anyone who wants to leverage their skills, knowledge and networks This thorough, practical and detailed guide provides you with the key strategies and techniques, based on your purpose, that you can implement today for your success in the future.
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Chapter Outline Preface
Introduction
1. It’s All About Purpose 1.1 Take Action To Achieve Your Purpose 1.2 Prepare Your Own Action Plan 1.3 Selecting Your Purpose – Based On Your Values 1.4 Learn The Skills To Achieve Your Purpose 1.5 Aim For 80% Rather Than 100% 1.6 Define Your Boundaries On Your Terms
2. Pre Work Starting Points 2.1 Select The Initial Purposes You Would Like To Achieve 2.2 Select Your Primary Keywords 2.3 Select Your Secondary Keywords 2.4 Prepare For The Process 2.5 Allocate Some Time To Achieve Your Purpose 2.6 Collect Some Baseline Statistics And Backup Your Data 2.7 Overcome Your LinkedIn Hang-ups 2.8 Improve Your Digital Literacy 2.9 Familiarize Yourself With The Functions Of LinkedIn 2.10 The Dangers Of Using LinkedIn Incorrectly
3. Creating And Updating Your LinkedIn Profile 3.1 Do This Before Updating Your LinkedIn Profile 3.2 Essential Edit For Every LinkedIn Profile 3.3 The Computer Experience – Attracting Viewers 3.4 The User Experience – Convince Viewers 3.5 LinkedIn Strategy And Tactics – Convert For Results
4. Performance Power Tools 4.1 Post On LinkedIn 4.2 Join Relevant Groups On LinkedIn 4.3 Follow Relevant Companies On LinkedIn 4.4 Maximize Your Education 4.5 Select Your Influencers (Following) 4.6 Select Your Channels (Following) 4.7 Select Your News Publishers 4.8 Decide How To Respond To Your News Feed 4.9 Create A Schedule For Endorsing Skills Of Connections 4.10 Select A Recommendations Strategy 4.11 Select A Connections Strategy 4.12 Decide What You Will Do On A Regular Basis
5. Job Search Strategies 5.1 Select A Range Of Concurrent Strategies 5.2 Do Your Research 5.3 Find Suitable Mentors Through LinkedIn 5.4 Reach Out To Your Network 5.5 Apply For Jobs Listed On LinkedIn 5.6 View The Career Sections Of Selected Companies 5.7 Connect With Recruiters 5.8 Connect With Professional Association Members 5.9 Tailor Your Photo, Headline And Summary 5.10 Understand Job Search Algorithms 5.11 Prepare For Job Interviews 5.12 The Key To Job Search Success
6. Career Development 6.1 Identifying Choices And Making Decisions 6.2 Understanding The Local Market 6.3 Overcoming Barriers To Entry 6.4 Massaging The Message 6.5 Add Some Flair To Your LinkedIn Profile 6.6 Changing Your Purpose, Job or Enterprise Direction
7. Recruitment And Human Resources Practices 7.1 Perceived LinkedIn Risks To Enterprises 7.2 How To Interpret LinkedIn Profiles 7.3 How To Find Quality Candidates Via Advanced Search 7.4 Posting Job Ads On LinkedIn 7.5 Preparing For Job Interviews 7.6 Inducting New Employees 7.7 LinkedIn For Leaders, Managers And Employees 7.8 LinkedIn For Leaving Employees 7.9 LinkedIn For Former Employees
8. Business and Social Enterprise 8.1 Establishing Quality Enterprise Real Estate On LinkedIn 8.2 Building Your Enterprise Digital Asset 8.3 Enterprise Updates Via Your LinkedIn Company Profile 8.4 Create A Style Guide For Your Company Updates 8.5 Options For Your LinkedIn Social Media Policy 8.6 Effective Strategies For Your LinkedIn Group 8.7 Messages From The CEO and Management 8.8 Getting Sales Via LinkedIn 8.9 Follow Up Techniques For Success 8.10 Measuring Your Return On Investment 8.11 Choose Your Overall Enterprise LinkedIn Strategy
9. Generational Tips For LinkedIn Profiles For Individuals 9.1 Students In Secondary Or Tertiary Education 9.2 Early Career 9.3 Mid-Career 9.4 Career Changers 9.5 Late Career 9.6 Retirement
10. Schools, Colleges And Universities 10.1 Applying For A University Profile 10.2 Benefits Of A University Profile 10.3 Tools For Higher Education Professionals 10.4 Tools For University Students 10.5 Add To Profile Qualification Or Certification Button
11. International Purposes
12. Personal Branding And Reputation Management 12.1 Personal Branding Tips 12.2 Reputation Management Tips 12.3 Networks You Need In Your Life
Originally from Adelaide in South Australia and now living in Melbourne, Victoria, Australia, my full time 11 year corporate career started in banking just six days after my last secondary school exam. I haven’t had a ‘real job’ since that ended in 1994.
As a life-long learner by choice, I completed part-time university studies in 2000 and have been attending up to four events per week ever since.
My extensive analogue and digital knowledge, skills and networks have been developed through values-aligned professional, pro bono and voluntary work.
I am the Founder of two social enterprises, Newcomers Network (2001 – now) and Camberwell Network (2012 – 2022).
I joined LinkedIn in 2003 (member number 77,832). I started consulting and training on LinkedIn in 2008. Since 2016, I have written and published five non-fiction books and my next two will be poetry books.
I have been featured on a 2022 list of LinkedIn Experts and have provided professional services to a range of local and international clients.
I am regularly quoted in the media on the topics of LinkedIn, careers, gigsters, business, social media, marketing, networking and being a newcomer.
As a gigster, I use technology to attract aligned gigs and I won’t be stopping anytime soon. I am always looking for one new thing to do every month!
After hours, I enjoy catching up with family and friends, going for long walks and five rhythms dancing. 💃
I met Sue in a class we were both taking, where she was quickly generous enough to spontaneously share some LinkedIn tips. Based on the value of that alone, I rushed to find her book, "120 Ways to Achieve Your Purpose with LinkedIn" -- and my gosh, what a treasure that was to find! I was part of the early pack to sign up for LinkedIn waaaaay back in December 2003, but honestly -- never really used it to its full potential. Working through Sue's book, I picked up numerous valuable tips, with clear explanations and rationale as to WHY they were helpful. So it wasn't just a case of her saying "do this" -- she included clear explanations of how and why her recommendations made sense. I was super-excited to see just what sort of improvements I could make based on her advice. The book advises readers to find 20 tips they could immediately put to use in their profile -- I assure you, I found far more than 20!