Teach Yourself Copywriting

by J. Jonathan Gabay

Teach Yourself Copywriting is an indispensable guide for anyone who needs to know how to produce advertising and marketing materials. This revised edition includes chapters on e-mail and Internet marketing and covers new theories and practices in copywriting.

Genres: Writing, Business

336 pages, Paperback

First published January 31, 2001

Reviews

[Monica · Rating 3 out of 5]

Good intro to copywriting.. Got few very interesting tips.

[Joe Emery · Rating 1 out of 5]

Very clunky, which isn't what writing should be about.