Humanize Your Brand: How to Create Content that Connects with Your Customers

by Jessica Ann

As humanity gets sucked into more screen time, we must create
meaningful media that connects our universal human experiences and
emotions - or we risk losing ourselves along the way. Humanize Your
Brand explores the meaning, art, and science behind Human Content to
evolve your brand. In this book, Jessica Ann shares cutting-edge
insights and guidance for self-expression in your marketing, so that
you can bring in more business with ease.

If you are an entrepreneur or marketer seeking a transformative shift
in business, this book is for you.

140 pages, Kindle Edition

Published February 16, 2016

Reviews

[Alexandrine Koch · Rating 5 out of 5]

This book shows perfectly the importance of Human to Human marketing. Dropping the mask as a company might be a scary thing to do because it is against all the precepts they knew so far. However, it is only logical to be human in our marketing strategies if we want to connect with costumers, as it is the ways we as individuals create connections with other humans in everyday life.
This book does an excellent job showing the importance of being genuine with customers and more importantly shows how achievable it is. It might be a short read, but it is full of thoughtful practical advice that are applicable to any company.
It is getting away from the usual mechanical protocols that are commonly exposed in books targeted towards entrepreneurs. It does not feel pretentious at any moment. Quite the contrary actually, the writing style and the advice given feels authentic and genuine. Definitely a must-read and I cannot wait what will come next from this lovely author and business woman.

[Alyssa · Rating 2 out of 5]

Full of cliches and more focused on personal branding than what I was looking for. Gave up about halfway through.