This volume explores how the idea of 'culture' is used and exploited by transnational managers to further their own ambitions and their companies' strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies, in that it deals with the strategic value of culture within organizations rather than viewing it as a neutral concept and, through using qualitative methodologies, gives us a full picture of the lived experience of culture in a multinational corporation. It also considers the impact of global corporate activity on both national and organizational cultures, as well as looking specifically at the ways in which communications technology is used as a site of conflict and negotiation in business. This book will be an invaluable resource for both researchers and professionals, yielding important new insights into the roles of local and global cultures in the operation of transnational corporations.
Fiona Moore is a writer and academic whose work has appeared in Asimov, Interzone, and Clarkesworld, with reprints in Forever Magazine and two consecutive editions of The Best of British SF; her story “Jolene” was shortlisted for the 2019 BSFA Award for Shorter Fiction, and her first novel Driving Ambition is available from Bundoran Press. She has written and cowritten a number of articles and guidebooks on cult television, including guides to Blake’s Seven, The Prisoner and Battlestar Galactica. She has also written three stage plays and four audio plays, and a blog entitled A Doctor Of Many Things. When not writing, she is a Professor of Business Anthropology at Royal Holloway University.. She lives in Southwest London with a tortoiseshell cat who is bent on world domination.