Consumer Behavior

by Roger D. Blackwell, James F. Engel, Paul W. Miniard

Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty. This book offers a business approach, designed to help students apply consumer behavior principles to their studies in business and marketing.

790 pages, Paperback

First published January 1, 2000

Reviews

[Sancaka · Rating 4 out of 5]

It's a good books

[Haydar Pho]

i need to read this book for finishing my MBA thesis

[Hanz KNUP]

gw baca buku ini gara2 ni buku kuliah gw...

gila susah bgt nyari yg bahasa indonesia..kuras tenaga gw baca buku ini..mana buku ini pake bahasa inggris yg rumit banget. untung mata kuliah perilaku konsumen gw dapet nilai A jadi sebanding ma perjuangannya HAHAHAHAHAHAHA

[Maha Erwin · Rating 4 out of 5]

If you want to teach Consumer Behavior in the US or even emerging markets like South Africa, as a lecturer like myself, then you must recommend this book for all your students. Well written, great examples and images.

[Resham]

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[Anand]

Dai...