Ultimate Guide to Platform Building

by Wendy Keller

Your business relies on you for its survival, and its life-blood is sales. Building a robust platform is the most effective and sustainable way to attract prospects and convert them into customers.

Literary agent and expert platform consultant Wendy Keller shares the secrets behind how to select the right promotion strategies for your business, market your products and services, develop an enthusiastic customer base, and ultimately create a strong platform that distinguishes your business from the rest--all without spending a fortune.

Keller provides you with platform-building methods that are practical, proven, and easily implemented by anyone, this book helps build your brand perception

Genres: Entrepreneurship

202 pages, Paperback

Published November 15, 2016

Reviews

[Carsten Hansen · Rating 5 out of 5]

For those entrepreneurs that have started their business based on a great idea or a specific need in the market but who cannot seem to get the business to find the momentum to move forward the concept of platform building may seem like a foreign concept. However, this concept is crucial for any business to have staying and growing power for any extended period of time. This new book by Wendy Keller covers all aspects of platform building, it provides a ton ideas and resources to help you the reader to put these ideas and concepts into life.
Over the last year, I have several books on the subject and this book is by far the most generous in terms of volume of ideas as well as depth Keller goes into different topics. There are things where the book doesn't provide the concrete details, but then there are web links provided to Keller's own company's website where the material and examples are provided.
I found the book to be incredibly valuable and detailed. I know I will be going back to it over and over for ideas when building and expanding the platforms for my own businesses.
[A copy of this book was generously provided by the publisher through Netgalley.]

[Roger · Rating 5 out of 5]

Excellent!
I was surprised and pleased to read this book. I really liked Chapter 23 about writing and selling a book. In general, it is very accessible and concise, I loved how information is very clear in a few words, and at the same time very complete content.
Today is a prerequisite build a competitive digital presence and learn the skills to build a platform, either, to be known locally or globally, to lead to success any business or enterprise, ... and it is important to consider that several tools are required such as social media, blogs, videos, podcasts, YouTube channel, webinars, get sponsors and endorsements, ... and this book covers all of them and more, with easy to implement strategies that can make the difference, both to stand out and stay in the market.

[Jill · Rating 5 out of 5]

A straightforward guide to increasing your platform. It offered ideas that are not only timeless, but are ones that will work, no matter your reason for wanting to build your platform in the first place. It was an easy read, but one that made you want to take notes.