Making Your Point: Communicating Effectively with Audiences of One to One Million

by David Bartlett

MAKE EVERY WORD COUNTWe all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a communications strategist in an accessible, easy-to-apply guide to help anybody€”students, business people, public speakers, or politicians€”improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style to deliver a memorable message. Bartlett€™s advice is common sense backed by dozens of real-world to devise a simple strategic goal for every interview, meeting, or speech-How to deliver your message in a way that will appeal to your audience-How to make your messages positive, concrete, and empathetic-How to use blogs, podcasts, and Web sites like YouTube to promote your message-How to reach even

Genres: Communication

272 pages, Hardcover

First published June 10, 2008

Reviews

[Nameali · Rating 3 out of 5]

Good collection of ideas. The format is -summary, details and supporting evidence. Didn't find anything new frankly. But a good refresher. It emphasizes the fact that communication is not the end, but means. If you don't have anything to say, these ideas are not going to help. It will help you package things.

[Brandon H. · Rating 4 out of 5]

Essential information on how to communicate effectively and win people to your side. Full of wisdom and insight on how to handle a crisis that arises in the business, political, and/or personal worlds without creating a firestorm for yourself through miscommunicating.

[Kenneth Grady · Rating 5 out of 5]

Excellent! If you have to deal with the press, be interviewed or do any public presentations this is a great book. The only thing better in this field is in-person training by David himself.