In simple and nontechnical terms Data Collection and Analysis explains and illustrates the range of techniques and approaches used in social research projects. This comprehensive textbook covers both quantitative and qualitative approaches to data collection and analysis in social research, considering the structure and logic of research projects and the ethics and politics of research. A wide range of academic and applied research studies illustrate the text and a set of exercises runs throughout the book to aid the reader in understanding and planning research projects.
Easy to follow, simple style and concise. However, repetition of some of the concepts sometimes makes it boring — a common weakness of edited academic works. Anyway, it is a good reference, and I plan to get back to it when I do my thesis.