Marketing Public Transit: A Strategic Approach

by Christopher Lovelock, George S. Day

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

238 pages, Hardcover

First published November 17, 1987