Richard Parmentier takes up Ferdinand de Saussure's challenge to study the "life of signs in society" by using semiotic tools proposed by Charles Sanders Peirce. He studies how semiotic theory can illuminate highly complex social and cultural practices.
This is more or less a guide to understanding and applying Pierce (however, through an ethnographic linguistic anthropological angle). Ultimately, this is one of my favorite books on Pierce, unfortunately, this will only be accessible to readers with a strong, solid foundation to Pierce--this is not a beginners guide, this is an advanced "how to" guide. Good luck!