Emotion Marketing: The Hallmark Way of Winning Customers for Life

by Scott Robinette, Claire Brand, Vicki Lenz (Contributor)

One of the oldest and most beloved brands in the world, Hallmark wrote the book on customer loyalty. To its millions of fiercely loyal customers world-wide, the Hallmark brand stands for much more than greeting it stands for the feelings of a lifetime, a continuity with the past, and a hope for the future. In Emotion Marketing (EM), Hallmark insiders reveal, for the first time, the original EM strategies behind their company's enduring success.

247 pages, Hardcover

First published December 30, 2000