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A New Kind of Party Animal: How the Young Are Redefining "Politics as Usual"
In this provocative and timely book, twenty-seven-year-old political correspondent Michele Mitchell explores how the younger generation, contrary to popular opinion, is redefining politics. It is the multimillion-dollar question asked by marketing strategists, political pundits, and older Americans: Who are these people and where will they lead us?
It's an eighty-million-strong group that includes trust fund babies and welfare kids, from Daughters of the American Revolution to descendants of slaves and new immigrants, found from Berkeley to the Bible Belt, raised by both parents or single or divorced parents. It's a group connected through the technology they created. It's a group that now says "show me" when offered a promise.
Mitchell explores six factors that not only set this generation apart but are transforming the political world: lack of party affiliation, diverse interest in a range of issues, grassroots-based approaches to problem solving, lack of gender bias, skepticism of marketing and advertising, and computer savvy. Insightful, succinct, and engaging, A New Kind of Party Animal is our road map to understanding the future of American society and politics.
It's an eighty-million-strong group that includes trust fund babies and welfare kids, from Daughters of the American Revolution to descendants of slaves and new immigrants, found from Berkeley to the Bible Belt, raised by both parents or single or divorced parents. It's a group connected through the technology they created. It's a group that now says "show me" when offered a promise.
Mitchell explores six factors that not only set this generation apart but are transforming the political world: lack of party affiliation, diverse interest in a range of issues, grassroots-based approaches to problem solving, lack of gender bias, skepticism of marketing and advertising, and computer savvy. Insightful, succinct, and engaging, A New Kind of Party Animal is our road map to understanding the future of American society and politics.
224 pages, Paperback
First published July 2, 1998
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Displaying 1 - 3 of 3 reviews
August 24, 2009
Very interesting book on the youth political scene in the mid-90s, which gives a lot of insight into current trends in political communication, among other things. Was one of my favorite reads around 1999 when I first got a copy and remains a great resource. Reread as part of political communications research.
December 20, 2008
A good book that foresaw the concepts of the recent Obama election (not the specifics, but the concepts). Worth everyone's while if they want to understand what happened in the 2008 election.
Want to Read
February 2, 2009c 1998
author worked for NPR in the 1996 election
written about 18 to 35 age group
I wonder what she has to say about the 2008 election of OBAMA?
author worked for NPR in the 1996 election
written about 18 to 35 age group
I wonder what she has to say about the 2008 election of OBAMA?
Displaying 1 - 3 of 3 reviews