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Intercom on Customer Support

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Behind every great product is a great support team

Chapter 1 - Building and growing your team
Chapter 2 - Supporting your customers
Chapter 3 - Working with the rest of the business

200 pages, ebook

Published December 1, 2015

3 people are currently reading
60 people want to read

About the author

Des Traynor

10 books42 followers

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Displaying 1 of 1 review
127 reviews3 followers
January 26, 2018
Valuable experience shared by Intercom. It is important not to think of customer support as a cost center, but your core competency that is able to wow your customers. Having outstanding customer support not only helps you to retain customers, it can even be a revenue driver. A good customer support team should be integrated into other teams such as helping the product team to find problems/potential features and helping the sales team to identify sales leads.

The second important topic is how to write good help content. Good contents are not written in silos. They are constantly changing according to business and customers needs. They should be simple and goal oriented instead of complex and feature oriented.

Despite the need to deliver a great customer experience, one must prioritize what and who to support as each customer is not of the same importance.
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