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Strategic Marketing: Creating Competitive Advantage
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
571 pages, Paperback
First published March 25, 2010
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May 20, 2020
Very well written book, that explains the concepts related to marketing in detail. A satisfying number of examples given by companies and business on the strategic approaches they have implemented. Also helpful with questions to answer in every chapter. I would expect a bit more of case studies and a bit more explanation of some frameworks and models than only introduce them in the literature.
Displaying 1 of 1 review