Unbeatable Value Strategy: How to Create Value for Competitive Advantage

by Unknown .

In much of today's writing about business, we see examples of success through cheapness. It seems that success must come from being cheaper than the next guy. However, cheapness is neither the only nor always the best path to success. In fact, for many companies, getting on the cheap bandwagon - often disguised as "competitiveness" - can lead to disaster. Unbeatable Value Strategy offers a roadmap to success in a world dominated by commodity pricing. For many companies operating in today's world of global competition, this simplified walk through the concepts of competitive specialty strategy is critical. Written in a conversational tone, it offers practical steps to follow that will greatly improve the competitive abilities of any company. If you need to find a way to succeed without killing your margins, you must have a game plan for continued success using battle-tested strategies. Whether you are feeling the pinch of low-priced overseas competition or looking to take advantage of the opportunities presented by the growing global economy, you need to understand the core value you create in your business and how it can best be sold in today's markets. Unbeatable Value Strategy will give you just exactly that.

96 pages, Perfect Paperback

First published November 1, 2007

About the author

Books can be attributed to "Unknown" when the author or editor (as applicable) is not known and cannot be discovered. If at all possible, list at least one actual author or editor for a book instead of using "Unknown".

Books whose authorship is purposefully withheld should be attributed instead to Anonymous.

Reviews

[Karen Jett · Rating 3 out of 5]

Good book, the only reason that I didn't rate it higher was because it didn't have direct applicability to me.

This book contains a series of essays for strategically approaching the threat of lower priced goods coming from Asia, and specifically China. For companies in manufacturing, there is a great deal of useful and appropriate information. It's well written and approaches the issues from many angles.