Advertising Cultures: Gender, Commerce, Creativity

by Sean Nixon

`Nixon′s study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It′s importance lies in it′s skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society′ - Frank Mort, Professor of Cultural History, University of East London `Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture creativity and gender. It marks a major new contribution to the cultural study of economic life′ - Don Slater, London School of Economics The economic and cultural role of the `creative industries′ has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative advertising. Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.

184 pages, Paperback

First published February 25, 2003

Reviews

[Natalia Mendez · Rating 2 out of 5]

First book of 2021 I had to read for a class. It's a slow start, a bit convoluted and repetitive, but the second half of it was much more relevant and engaging.

[Casey Browne · Rating 2 out of 5]

It's a slow start, a bit convoluted and repetitive, but the second half of it was much more relevant and engaging.