Success Factor, Corporate Culture: Developing a Corporate Culture for High Performance And Long-term Competitiveness : Six Best Practices

by Sonja A. Sackmann

Do corporate culture and leadership contribute to a firm's success? If so, how? How can a company create and develop its corporate culture to compete successfully over the long term? This book provides the answers to these questions through case studies of of six long-established and world-renowned the BMW Group, Deutsche Lufthansa, Grundfos, Henkel, Hilti, and Novo Nordisk. The case studies render a detailed picture of each firm's distinctive corporate culture and the factors that shape it. Based on these examples, Sonja A. Sackmann has identified concrete strategies and practices that illustrate how a company's management can make a significant contribution toward developing a dialogue-oriented corporate culture. The appendix provides a checklist for readers who want to develop their firm's culture and practice culturally aware management.

251 pages, Hardcover

First published October 10, 2006