Real Estate Rainmaker: Guide to Online Marketing

by Dan Gooder Richard

Learn the new rules of real estate marketing!

Old rule: Your website is all about you.
New rule: Your website is all about the customer.

Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time.

Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service.

These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!

336 pages, Hardcover

First published March 2, 2004

About the author

Dan Gooder Richard’s love of adventure stories began as a boy. The first two novels his mother gave him at age ten are still on his shelf: Margaret Armstrong’s Trelawny and Herman Melville’s Typee. That boyhood love of a good tale was reinforced as Dan listened to his father weave cowboy yarns during family trips from Iowa to his father’s childhood home in Montana. After earning a bachelor’s in history Dan blasted water wells in India with the Peace Corps. Ski bummed in Taos Ski Valley. Motorcycled across the Sahara. Then earned his master’s in journalism at Missouri.

Dan's middle name comes from his maternal grandfather: Leslie MacDonald Gooder who was a publisher in Chicago from the early 1910s through the 1950s. Dan carried on the family name in publishing. After he and his wife sold their marketing/publishing business in 2016 Dan turned his full-time attention to writing historical adventures. Dan lives in Virginia with his Swedish-speaking Finnish-born wife who also loves adventurous travels. Their 40+ year life/work partnership – without the loggerheads – inspired the Swift & Dancer Adventures.

In Dan Gooder Richard’s previous life as a publisher and one of the real estate industry's leading authorities in marketing and lead management he wrote two top-selling books on real estate marketing: REAL ESTATE RAINMAKER®: Successful Strategies for Real Estate Marketing, and REAL ESTATE RAINMAKER®: Guide to Online Marketing; both published by John Wiley & Sons. Dan also authored two non-fiction books in the popular SMART ESSENTIALS series: SMART ESSENTIALS FOR COLLEGE RENTALS: Parent and Investor Guide To Buying College-Town Real Estate, and SMART ESSENTIALS FOR REAL ESTATE INVESTING: How To Build Wealth In Real Estate Today. You can follow Dan’s recent work at www.DanGooderRichard.com.

Reviews

[Craig · Rating 4 out of 5]

The basic online marketing guide for any REALTOR.

[Rodwell Smith · Rating 3 out of 5]

I own a copy of this book after reading it online. I choose to get a copy so I could follow the rain making fundamentals. Some of my colleagues think it is dated because it was written before SEO became the net of all nets. However, that was the feature I thought was most beneficial to me.
It is true. Any real estate broker marketing and sales affiliate today should be the master of her marketing. So, buying a cookie-cutter website from a website mill is exactly what Dan Richard words professed for me to avoid.
Inbound marketing can be very expensive if you have very few responses to a flood of inquiries. Soon your audience will get immune to your copy. This plus other mistakes to avoid are depicted in Dan's book so future rainmakers in real estate marketing and sales can prepare and plan accordingly. Give it a read soon! I am still referencing this book.