Technology Ventures From Idea to Enterprise

Mcgraw-Hill Series in Mechanical Engineering

by Richard C. Dorf Andrew Nelson Thomas H. Byers

International edition

Genres: Business, Entrepreneurship, Textbooks

704 pages, Paperback

First published January 14, 2010

Reviews

[Julian Dunn · Rating 2 out of 5]

Had to read this for class. Not totally worthless -- there are some practical chapters on intellectual property law and venture funding. But the rest of it is the driest possible way to describe something that should be fun, which is starting a new venture. It'd be like learning to windsurf by reading Windsurfing, one in the McGraw-Hill Series in Civil Engineering which would contain flowcharts about surfing, diagrams showing the physical forces involved in windsurfing, and the most boring prose describing how surfing works. New product development and innovation happens to be my area of expertise so it's disappointing that such an incredibly dull textbook exists.

I can think of about ten other books that are better at articulating the process of starting a new venture, in a much less scientific but much more exciting way. And finally -- when starting a new venture, there really is no substitute for simply Getting Out Of The Building and doing it. All the textbooks in the world won't solve the fact that you have to "learn by shipping", to paraphrase Stephen Sinofsky.

[Nidjo12178 · Rating 5 out of 5]

Super knjiga, fokusirana na tehnološke start-upove, objašnjava na koji način se visokotehnološki proizvod plasira na tržište. Izvrstan priručnik za uvod u poduzetništvo sa svim osnovnim definicijama. Moguće je dobiti uvod u izradu poslovnog plana i načina na koji tvrtke zarađuju.

[Eugene · Rating 5 out of 5]

must read book from Stanford. Not too long, not too short. Great set of videos for every chapter

[Noora · Rating 4 out of 5]

A nice guide for anyone who wants to get familiar with tech ventures, with a focus on marketing.

[David Mayes · Rating 4 out of 5]

Excellent book but I could debate some of the organization of the textbook. Also, way too expensive to become a best seller.

[Pedram]

Good book to right an acceptable business plan. We used the structure which the book introduced for the BP. This book and "The new business road test" would be a good match for an entrepreneur.