The Customer Century: Lessons from World Class Companies in Integrated Communications

by Ander Gronstedt

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

252 pages, Hardcover

First published January 1, 2000

Reviews

[Amanda]

Based on interviews with top corporate marketing and communications experts, among them Xerox, H-P. This advises integration of communications externally with important customers, vertically with senior management and the front line employees and horizontally across departments. Sounded very familiar.

[Randa Ahmed · Rating 3 out of 5]

It's full of details and it's a good read but the book could be summed up and shorter.