This text examines the relationship between ethics and business, looking in detail at key areas like personal standards, leadership, marketing, empowerment and the implications of going green. Practical guidance is offered based largely on what successful organizations are already doing. Drawing on sources ranging from classic philosophy to modern managment expertise, Philip Holden shows how meeting the needs of employees, customers and the community, together with respect for the environment, can lead to improved business performance.
Philip Holden is a freelance writer, lecturer and consultant, specialising in strategy, commitment, transformation, ethics and leadership. He worked for many years as a lecturer in strategic management at Glasgow Caledonian University and has written several critically acclaimed management books.